Topic: Meeting With A Tech Enthusiast
Learning how to pitch your product and talk “tech geek lingo” is an art. It requires explicit research on a topic and finesse. Fully understanding your product is a natural given, but pitching goes much deeper in concept from discussing your idea to correlating it to specific industry and current events. The goal in discussing your ideas with another specialist is to also talk less and learn from them as well. Balance out talking and listening to learn more about what they truly expect from your product or to simply just gain knowledge. Entrepreneurs believe in the power of networking and helping each other rise to prominence.
As I mentioned in my previous article, I finally did all the legwork to prepare for my meeting with a developer and startup enthusiast. I might be lazy sometimes, but I didn’t want the hassle in creating this big report or speech to endorse my product. A more effective method is to simply show them your MVP or prototype and just talk about future developments.
Doing little things to prep yourself before a big day can have a big difference on the overall outcome. I prepared my body and mind to sell my product to this developer to solicit him as a potential co-founder or to at least get in insights. He was so highly recommended and qualified in coding, app building, and startups as whole. I would be all set if I could get him on my team.
Let’s fast forward to the midst of our meeting at a Starbucks. I had my sketches of the landing page and prototype on the app on invision(app testing & prototyping website). Presentation plays a significant part on how people view your product so I wanted to provide the best graphical experience to show credibility and professionalism.
I started off reiterating my first idea and initial product, and then proceeded to explain why it failed. The intention was to show accountability and capability to learn from mistakes. Hitting him with facts and highlights from my research, I proved why my refined idea will most likely be a success. Using this as an introduction instills trust and proof of experience.
Never be afraid to fail or to admit it
With the use of illustrations and visuals I could explain my marketing strategy of the fixtheinternet challenge and how it would motivate users to join and generate traffic at the same time. Further explaining the connection between a college recruiting social network and a social grading network was a prime goal, especially since he inspired the change in the first place. His previous principle was to start a product small then gradually grow it with your customers. In highlighting my future plans, I feel compelled that I could at convince him my product is worth his time. I even changed my visions for the company as a specialist in the education and internet industry to actually “fix the internet” by encouraging more positive posts.
His final conclusion was that he liked my idea and loved the new designs. I was impressed with the feedback and insight that he has been able to give upon just hearing my pitch. However, he lacked the time and risk inclined nature fully invest his time to a cause that may not work out. Even going so far to claim that he even has many ideas of his own, but too conservative to act on them.
Nonetheless, he provided me with design improvements to the website and the app, along with other resources to find other developers. I was extremely disappointed since I based my entire new product for this meeting. The best thing to do was to remain positive and take everything I learnt from this experience to the next step.
Now that’s the big question…what is the next step now?
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