Topic: Product Evolution Into A New Idea (Part 2)
Product evolution into a new idea can take many forms, majority of the times it will be either a product or service looking to expand to new markets. On the other hand it could be an unreleased product or idea that has reached a boiling point in practicality in development seeking to change it features. Every firm should consider product evolution at some point, it testament of product awareness and being in tune with customer needs.
My situation was to finally get some website consultation and maybe a new developer. The only issue was to inspire and convince this developer to join my team. There was no guarantee but nothing ventured nothing gained, I would meet with as many developers until one finally agreed to help me.
The phone meeting was just an intro to my idea and figuring out a compatible time to meet. In just talking with this developer I could definitely assess his knowledge and experience in business strategy and website development. During our conversations the developer was able to accurate comprehend the full potential of my product and critique the business model. The biggest lesson that I learned from that conversation was the importance of specialization and simplicity.
In order for a product be successful, having a simple and primary function for a selected target audience is a well-known fact. Nonetheless, entrepreneurs need to aim at ensuring that their product is the best or most unique within their specific niche. Using this niche as a foundation is a good starting point, then building your business model around the primary focus is most prudent way to design a product. A prime example is exemplified by comparing the search engine giant of “Google” with Yahoo or Bing. Despite Google entering an overly saturated market with high completion, they started off by specializing as the most effective search engine only. Utilizing patented SEO algorithms all their effort was to be better than the rest. Soon enough a reputation was established resulting in the highest ranking search engine which allowed time for growth in due time. Facebook used that methodology, originally starting as a unique profile website, but grew to be an empire. Therefore, sometimes a strategy of starting out small and focused with the hope to expand is best.
Great advice forces people to reminisce and question their past actions. I admittedly had issues in explaining my pitch, managing website issues, and marketing my website. All issues that I could solve by making my website more focused. I loved my original product idea, with better execution it could be more successful and received by the public. My new goal was to change the dynamics of my idea of a college social network with grading features to be one simple task.
I had another meeting with the developer in a week, so I had a few days to either shave off some features of my idea or completely redo the entire concept.
To be continued….
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