Topic: Preparing A Product To Be On The Market
In my experience, a successful product launch should consist of two main factors: an addictive yet fully functional product and an equally engaging marketing campaign to match the product. Entrepreneurs that are launching a service or product should do several trial runs to ensure that everything is working and easy to use. It is a hassle, but having test runs through the public to receive feedback is a great way to get promotion too. The purpose is to ensure that all bases are covered and to check if customer satisfaction is there too. Then, it is a matter of finding a relevant and cost efficient strategy to endorse the product and the problem it solves.
I had my general idea of the product and my website was already more or less done. Technically, I was still in my testing stage; considering most of the issues that I had my contracting developer working on were just small improvements that I could not do myself. He took a long time and made countless mistakes, but I had plenty of experience with micromanaging. I had sketches of the webpages that I wanted him to develop. Furthermore, having an agreement to NOT deliver full payment until you as the buyer are pleased with the end result is essential to getting that extra bang for your buck. It took several weeks of checking in on him every morning at work, but finally the website looked and functioned exactly how I imaged it.
Now, it was the marketing plan that I had to develop. Over the weeks instructing my developer to tie up the loose ends of testing the site I was concocting a strategy to inform investors, colleges, and students alike about my product. Identifying my target audience was the first step, which I depicted to be high schools and colleges. To even break that further I would have to go after the students and faculty as I designed my website to have two different account logins. My generic plan was to build a potent online presence by having a high SEO ranking. Then slowly contact schools and students to encourage them to sign up on Colluide.
“Once again products designs must match marketing plans”
At that time I bluntly ignored the brilliant advice in starting a blog for my website. Apparently, I wasn’t ready for that sort of work or commitment. I spent more time posting pictures and statuses about the upcoming website, trying to prime my audience for the launch. Also, I researched and built databases of emails and organizations of all college related entities. Building my networks was my main way of promoting the product and getting users. Cold calling has a low success rate for sales; however, it can provide a strong sense of awareness. I wanted to be hard at work on the field informing both schools and students alike of a new opportunity/platform to connect with each other.
Lastly, in order to have a successful product launch, I needed to ensure that users are not only enticed use my product, but content with using it (addictive factor). Getting people on my social network was only half the battle, I had to discover my full intentions of the product launch. My intentions would need to be either a fully functional product ready for product use or to release it and disclaim it as a test run. My experience was to test it as much as possible on my own, fully launch it, and adapt to any issues as my product runs through the public. My overall fixes that I had my developer work on were glossy graphics and easier login functions. In order to build a need for the website for users I wanted to encourage a influx of my target market of students to get on board which would entice colleges to be interested as a result.
”User retention is just as important as new users”
With my product and marketing plan out the way, I was about to take a big step into execution of my product launch.
Colluide is officially launching our Meme Prints online store at https://colluide.myshopify.com. Providing one of kind entrepreneur themed meme shirts, iphone cases and more.
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