Topic: Seeking New Business Partners 2 (Importance Of Marketing)
During my experience in graduate school, segregation was the nature of everything. While age, race, and color remained a distinguishing factor throughout undergraduate and graduate, one area that was guaranteed to separate people was the major of students. With each major in graduate school not only were people more intertwined with similar majors as each other but stereotypes and opinions grew. Given that marketing was normally an oversaturated field of study, its value diminished and generated less significance in the job market. After starting my own business, developing a product, and had the main issue of promoting it; I can earnestly say that I have learnt my lesson for undermining a marketer’s worth.
Marketing is defined as “The way companies interact with consumers to create relationships that are beneficial to both parties” by Mashable. However, marketing extends beyond marketing campaigns and programs. Even the simple name and reputation of the business comes under the general umbrella of marketing. In other words, from the beginning of a business in the idea, the use of marketing should be well in mind for the product’s success. Ensuring that the promotional idea or marketing exposure of the overall product is fully compatible with the actual product itself shows foresight. For instance, planning to launch an app with a reward or competition is a great way to attract users to download your app through an incentive. People may not realize but that is marketing. This could also be used as a way to identify audiences before advertising to them. Founders typically ignore marketing, even going so far to burn up all their budgeted resources in a product launch excluding the actual marketing plans.
With seeking a marketing specialist firmly in my mind, I looked to different outlets for an intern. I felt that an intern with a stipend would be the most cost efficient incentive to lock somebody with my firm with the chance for growth for the individual. After carefully constructing a job description and labelling it as a project, I put up a job posting on my school’s job network.
After at least two weeks passed and just as I was about to give up, one person answered my ad. We set up a meeting to discuss the position and to see if we could both benefit from each other. Considering that the applicant was at least 10 my senior, I knew there would be a generation gap or a lack of interest on his part. Furthermore, it was the first time I was officially interviewing someone so it was a learning experience in many ways.
After talking with him, he gave me plenty of information about my site. He mostly provided insight involving marketing tactics and the overall benefit of a marketing strategy. One great piece of advice was the purpose of SEO rankings and how the design of a website with keywords and blogs will highly boost it. In a nutshell, he told me the grand scheme of a simple marketing strategy for internet startup or a social network. Unfortunately, in the long run he did not seem fully committed to becoming involved with a startup. Despite his convincing gestures he made no effort to become apart of the team. However, he departed a gold mine of information and I may not have gained his membership, but I got is expertise. Close enough…
“People make false promises, get over it”
To sum up my seeking business partners venture, none of the people came on board as expected. Nonetheless, for both attempts I manage to learn and get the assistance needed. I knew more hiring and help would come soon. I would definitely not give up.
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